What is the importance of website content? How to write good content for your construction website
In an industry where people work with hands, brick, and cement; business leads come through word-of-mouth; client retention is easy due to the trust of many years; how a website can help! Yes, that’s the question that many in the construction industry think and sometimes ask us. And, we say, why not! Building construction websites is not a big task, and all a company needs is authentic, relevant, and holistic content. Here we will discuss: What unique content you need on your construction website?
What is the importance of website content?
How to write good content for a website
A construction company’s website content is not just about “About Us” content or about the kind of blogs that are being published. Your construction website content is also about landing pages, client testimonials, meta tags and descriptions, and much more.
Why building a construction website is important
The very first step towards the construction content of your website is to consider how important it is. Don’t make a website just for the sake of it. Times have changed for the construction industry with the rapid digitization everywhere. Your sites now are very crucial and critical for building relationships, marketing to the target customers, and generating leads.
Without a doubt, your website is at the center of your financial needs and aspirations – a welcoming digital abode where your clients and customers will come and read about your company, your services, your success stories, your background, and finally, about you. That’s how the connection will be built with you.
If you are an established firm and working for years beyond excellence, your online presence will cement your position in the industry. And will show that your company has strong work ethics, a celebrated background, and has a stellar clientele. On the contrary, for a new construction business, a website will put them in the front row (with right SEO) where they can sell their unique ideas, market themselves as aspirants with vim and vigor.
How to write good content for a website. From where to start:
First, it is only about content on About Us page of your Construction business’ website
How to write About Us Content for a construction company?
Don’t be shocked when we tell you that “About Us” page receives higher traffic in comparison to other pages on your website. Choose the right content person or content marketer to do it. Here’s what you shall be writing on “About Us”:
- What your company business is/ What services it has to offer to customers/clients
- To whom your company serves the best with the services (Favorite clients)
- Why your company is different/ What is Unique Selling Proposition (USP)
- How being different in the niche has helped the clients
- How long have you been in the industry?
- Mention awards, honors or certifications
- What personal touch do you give to your services/projects/clients in comparison to the others?
- How many successful jobs/orders/projects your company has accomplished
- Mission statement with your company’s moral standards and success story to back it
These are the usual points one can find on any of the Construction Company “About Us” Content sample. However, you may find that many renowned construction companies have elaborative “About Us” Section with dedicated sections featuring: Our History, Annual Reports, Offices, Research Papers, Innovation, Vision and Values, etc. The choice is entirely yours, how you want to build the section.